Rough cut

Raw footage

In this video is a few raw scenes we have filmed compiled into one video. No editing has been implemented to any of these scenes in this video;

 

To analyse without confusion I have taken a still of each scene from the video:

This still shows all band members performing. This is linked to the genre as it shows the lip-synching during the chorus and instruments being played. This is relevant as it shows the genre of the music video is 'performance', which is something you would typically find in a Ska music video from prior research we had done. Because the cinematography shows all members, it is easy to recognise the singer is sitting in the middle and is the focus of attention.

During this scene, as shown in the still above all members are looking away. In this still a couple seconds later through the scene, the singer faces the camera. This symbolises and reinforces that the singer is the focus of attention, which is something we want to make obvious and display in our music video.

This close-up of Ben as the main singer is effective as it shows the lip-syncing to the song to be accurate and more convincing to the audience.

This still refers to the part in the video where the lyrics in the song say 'See your mate with a burger'. This direct relationship between the visuals and the lyrics, which is relevant to Andrew Goodwin's theory.

As the name of our song is named 'Fast Feet' we thought it would be relevant to have footage of feet dancing quickly. However, we found the footage to be slightly boring by itself and have decided to film two others dancing so that we can edit it to be a 3-way split-screen.

This is not directly linked to the genre being performance, but to add some diversity to the music video we have added this scene to give a narrative concept to the music video so it is not dominantly performance. As our music video is trying to give off the idea of having fun, this scene as well as others in the future final cut (e.g. the paint scene) helps to tell the audience this through visual references.

Alterations made along the Way

Alterations made along the way

During the shooting of our music video, we have decided to make big and small alterations to our storyboard to make our video editing and mise-en-scene more relevant to the song.

In our editing, we realised that the song is much quicker than we first expected now that we have our footage to play alongside with, this means that we were forced to cut our footage much shorter as we were in danger of making our video too slow for the song. This meant that there are random gaps in our video where we would have to fill in. Therefore we ran a little over filming schedule for the extra footage that we needed.

The Green screen proved to be too difficult film outside due to the fact that in our favoured locations, it was too hard to differentiate ourselves from the background which caused parts to disappear. This meant that we had to film in the green screen room so that this doesn’t happen.

Furthermore, due to that fact that the weather had been terribly cold and wet during our filming, we were forced to alter our costume slightly. I originally planned on wearing shorts with a baggy t-shirt but that proved to be impossible. We were forced to wear more layers with a coat which is not what we originally planned. However, our costume still fits into the genre of SKA as it was still baggy, we still looked trendy and hipster.

 

 

Animatics

Audio note

Rough Cut feedback

During the process of creating our rough cut, towards reaching the end of the rough cut we had shown our music video to our class to gather some feedback on WWW (What Went Well) and EBI (Even Better If). We have used this information to further improve our music video considering all of the points from each and everyone.

One of the points made which went well that had cropped up numerous times is there was a variety of shots. This is good feedback as it is something we were aiming for the audience to see, as we had filmed in a variety of different locations and also had used different shots. However, something that we could improve on is to ensure the lip synching is in time.

Another point which was good for us was we had excellent mise-en-scene. This is something we were glad to see as we had done research into what costumes, hair, make-up we were going to use, and although some of the make-up was not used as we ended up changing the storyboard, it showed the mise-en-scene still proved to be good. The use of lighting in the chorus as one of our locations is also something we were hoping for the audience to notice with the use of different colours on the stage. However, another point which we could improve on is to ad more green screen footage. At the time of showing the rough cut we had stop-motion images of both myself (Ben) and Darwin, however we have since then added more and are continuing to do so, with the use of various images using the green screen.

Test/Raw footage

Displayed above is a video showing raw footage from videos that had been taken during the construction of our music video.

Video Diary- Work In Progress

In depth analysis of other music videos

This music video was effective as it used a combination of both narrative and performance aspects, with lip-syncing involved as well as costumes and other mise-en-scene features being emphasised on (as the outfits by the two shown).


The use of editing through making it look cartoon-like with slide transitions also gave the music video a comic book feel, and with the use of a location such as London it means a larger target audience is able to identify where it was filmed.

Finally the text editing in spelling out the lyrics gave a direct relationship between the visuals and the lyrics. This makes it easier for the target audience to understand the lyrics which was a unique way of presenting the lyrics, in a way which wasn't traditional lip syncing.

This music video was again a combination of narrative and performance, dominantly narrative. The cinematography shot throughout the music video was very well done, with a range of shot types.

The use of makeup and props for the mise-en-scene was very well done through the music video and looked very real. The use of boxing equipment in the second photo with the punching bag shows to the audience that the range of props in the shot shows he is training for something, which goes in line with the music when it becomes more up beat and fast paced.

 As for the performance part, the lighting onto the singer with the dark blue background draws attention to the singer and makes him seem important and the centre of attention. This is effective as it means all focus is put onto the singer, and as shown by his expressions is trying to perform at his best.

The final music video is a performance video, with the genre being pop.

 What was effective about this music video is that the lip syncing was done in a clever way, using shadows over colours to mimic the lip syncing. The colours as well as the hat and costumes in the music video symbolise a stereotypical pop music video, so it is easy for the target audience to identify what genre it is.

The use of this tunnel in East London which changes colours is also very eye-catching, and with the use of balloons and a dance it gave a very upbeat feel to the music video. This is the most effective music video as it really shows what the genre is for, which is dancing and being happy, which the colours, dancing and costumes show.

Logo and Record label

This is our logo for our record label. The record label is Urban Beats Company which is shortened down to UBC. This is because one of our location is a skip which has the letters UBC on so we have made it relevant to our location so it links and has continuity. The slogan is 'Fast Beats, Fast Feet' because our genre of music is very quick paced and the editing is going to be cut to the pace of the beats meaning it is going to be fast, and our name of our song is called 'fast feet' and therefore s catchy and relevant. the picture and colours link because a lot of our video is going to be set around areas round our town and one shot is going to be the sun setting down over the city/town. The colour also shows a bright colour which is going to be used throughout our video.

Mood board

Mood board from St Peters RC Comprehensive

Props

Follow Ryan's board Props on Pinterest.
These images are the props that were are going to use in our music video. We have the instruments to for our performance part of our music video. the sleeping bag and the tent is going to be used to show that the actors in the video are travelling and camping in the woods.