In depth analysis of other music videos

This music video was effective as it used a combination of both narrative and performance aspects, with lip-syncing involved as well as costumes and other mise-en-scene features being emphasised on (as the outfits by the two shown).


The use of editing through making it look cartoon-like with slide transitions also gave the music video a comic book feel, and with the use of a location such as London it means a larger target audience is able to identify where it was filmed.

Finally the text editing in spelling out the lyrics gave a direct relationship between the visuals and the lyrics. This makes it easier for the target audience to understand the lyrics which was a unique way of presenting the lyrics, in a way which wasn't traditional lip syncing.

This music video was again a combination of narrative and performance, dominantly narrative. The cinematography shot throughout the music video was very well done, with a range of shot types.

The use of makeup and props for the mise-en-scene was very well done through the music video and looked very real. The use of boxing equipment in the second photo with the punching bag shows to the audience that the range of props in the shot shows he is training for something, which goes in line with the music when it becomes more up beat and fast paced.

 As for the performance part, the lighting onto the singer with the dark blue background draws attention to the singer and makes him seem important and the centre of attention. This is effective as it means all focus is put onto the singer, and as shown by his expressions is trying to perform at his best.

The final music video is a performance video, with the genre being pop.

 What was effective about this music video is that the lip syncing was done in a clever way, using shadows over colours to mimic the lip syncing. The colours as well as the hat and costumes in the music video symbolise a stereotypical pop music video, so it is easy for the target audience to identify what genre it is.

The use of this tunnel in East London which changes colours is also very eye-catching, and with the use of balloons and a dance it gave a very upbeat feel to the music video. This is the most effective music video as it really shows what the genre is for, which is dancing and being happy, which the colours, dancing and costumes show.