analysis of 2 music videos we have seen

I think that this video is creative in the editing techniques as it uses a variety of things which make it effective, for example speeding up movements so it almost looks robotic makes the video almost seem dis-jointed which makes it stand out. The only problem is i think that it isn't as effective as 'where are u now' from Justin beiber because the techniques used are minimal, as the only main one was the speeding up and cutting to make it seem robotic. the ideas behind the video weren't really imaginative as although shes clapping her hands up above her head and spinning around which links with the lyrics (Goodwin's rules) the location and props used seem almost too normal to make it seem creative and well thought through.




 Justin's 'Where are u now' is extremely creative in the way he has used techniques of editing and location and lighting to grab the audiences attention. One thing i find really effective is when he green screened the doodle backgrounds where it looked like a sketch pad and also when he outlines his face with lines to make him look like a sketch, i feel the artistic value of this adds to the creativity and makes it interesting to watch. The contrast between the slow and fast pace of the song is highlighted well as when it is the slow part of the song, the visuals slow right down to the focus being on justins face using the lighting sources to make him stand out from the dark backgoround.