Digipak Analysis

The front cover is very simple and has a close-up/mid shot of David Guetta on the front in black and white with a pair of sunglasses on. This could show that he’s trying to be cool and appeal to the younger fans of teenagers. The picture shows his face and is easily identified even though he has glasses covering his eyes.

The typography of his name is white and bold and his logo which allows the audience to remember where they have seen that font and style before. It stands out against the grey/black background which makes it easy to read and to spot, the name of the album ‘One Love’ is below his name which is in a font that looks like it has been painted in a dark pink/purple colour. This writing could suggest that David Guetta is fairly laid back and wants to have fun with the album and his music. He wants to say that he can do whatever he wants with his album, if it’s his music he can be as creative and wacky with it as much as he wants. This is both similar and different to other dance genre artists, as some don’t want to give away the fact that they are dance music and others want to show that off. 

The actual CD is silver and has writing all over it in the same format as the ‘One Love’. It is messy and has various random lines smeared across it, this matches the dance genre because the colours of the black and pink together almost make it look like a paint party or where a night out might got messy.

On the CD there is also a paragraph that explains the copyright to David Guetta and his record label and that all of his music may not be copied or used without his or the record labels permission. The writing on the CD makes it look like graffiti art and creative.

On the back of the album it has a list of all of the tracks that are on the CD, the colour scheme sticks to black, purple/pink and white and continues the messy paint effect throughout the whole CD cover. The same typography of David Guetta’s signature name is on the back as well so that the audience are familiar with the font and style of his name so that they can recognise him more often. In the bottom corner there is tiny logos of all the record labels and companies that helped with his music, this is a vital part of an album when it comes to making a digipak because we’ll have to choose a record label that matches our genre.