Bob Marley's magazine showing a live performance shows the 3 colours symbolising 'One Love' which plays a big part in the reggae genre. The use of colours and old-school photograph gives a 1980s feel with the use of bright and vibrant colours. The photograph is of Bob Marley with a guitar around him, which gives the effect that the photograph is from a previous live concert/performance. The contrast of a black background and the bright colours makes it easier to read and more noticeable, and the denim jacket with the guitar with stickers on it as well as the dreadlocks all support the stereotype in the reggae genre.
The album cover however is different and similar in some senses. The black and white grainy photo of Bob Marley smiling shows he is happy, and the same colours are still kept. Tracks such as 'Easy Skanking' and 'Sun is Shining' are very upbeat reggae songs and the smiling helps show this as a happy album. This album cover is looking to target an audience for stereotypical reggare listeners, with both how the music has been made and the album cover portraying Bob Marley as someone who is happy and chilled out.
How will this be used?
For our actual product, this will be used in helping to create decisions on what to include for our digipak and magazine ad. The magazine has helped us to take a font which is quite 'wacky' but easy on the eyes, and ensuring to include colours. This is because a lot of Ska/Reggae music includes this in their magazine ad's and digipak's, therefore to target the same audience it would only make sense to do the same. This is symbolic and will show the audience that the music genre is Ska, which is effective as it means there will be no misassumptions as to what genre the music is.
No comments:
Post a Comment