Jake Nava

Jake Nava is a director of music videos and TV commercials, having created award-winning works over the past decade for some of the best-known artists and brands worldwide.
Nava's Lucozade spot was honoured with a place in Campaign magazine’s Top 10 TV & Cinema Ads and his videos for Adele “Someone Like You” and Kanye West “Monster” landed him in Entertainment Weekly’s Top 10 Music Video Directors listing. Nava collaborated with Beyoncé on “Crazy In Love” and the video for “Single Ladies”, recently listed by the Times at position number 3 in The 25 Most Influential Music Videos of all time. It charts as the 3rd most downloaded video in the world and won “Video of the Year” at MTV America, MTV Europe and BET Awards.

These 3 music videos are some of his popular work. In his recent work, he has directed majority of female artist and mainly directed on Beyoncé's music videos.
In IMVDb, "Someone Like You" by Adele is the most popular work he has done.
For the three videos Jake Nava used black and white


0 In this video, he has used black and white for the entire music video which the audience may think it is a narrative music video but It is mainly a perforce based music video. The close up shots are used to focus on her emotion and the black £filter seems that she is reliving the past and makes it more dramatic.

In this music video Jake Nava is focusing in sexualising females. In the music video, the women are wearing body fit clothing so that the male audience can be attracted to their body. the black and white filter helps the clothing to stand out more and emphasis their sexuality. the long shots enables the male audience to gave on the women's body.


In this music video is narrative based, Jake Nava has cleverly reversed the gender roles at the beginning of the music video but then changes to reality at the end of the video.


Overall I think that Jake Nava using black and white filters makes it dramatic especially in "Someone Like You" and "If I Were A Boy".