Sunday, 20 September 2015

case study of iconic director: Jonas Akerlund Evaluation

3 characteristics;


one common feature of Jonas Auckerlands music videos is that he always has long introductions before the music starts. in all three of them they all have about a 2min introduction of the music video of them acting and building up a story. This seems to be a feature which works well as its builds up an understanding of the music video before the main songs happens meaning the audience have more of a chance to be able to denote it.






Another common feature is that he always uses quick jump shots moving from one scene to another, even when a slow song like 'magic' is playing he still does continue to do fast jump shots.
lady gaga;


  
this shows it going from one scene to another straight away in completely different environments at a very fast pace.


Coldplay:





this also shows a jump cut from one angle of view to another.


David guetta:



these photos also show the different point of view from the camera through a quick jump cut to show this.




The last common characteristic that Jonas uses in all of them is that he always uses a transition when the actual song starts from the music video which used a fade out where the new scene over takes the screen from the middle outwards.


in lady gagas it uses a random shape to fade out into the new scene:



david guettas uses a car shape to suit his music video to fade out;





and then cold play uses a circle transition so that it suits the target board.





















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