As women become increasingly assertive and successful, men are said to be anxious and confused about what their role is today.
This looks at whether the man is a 'New Man' or a 'Traditional Man'.
Mulvey - The Male Gaze
Traditional films present men as active, controlling subjects and treat women as passive objects of desire for men.
Berger - Ways of Seeing
The audience looks through the "directors view" to see his vision for the video as well as their own.
Audience's perception -> Audience sees this image
Camera man's perception -> Construct image
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